Selected Work
Case Studies
The Problem
Disney needed every piece of content delivered to every VOD platform simultaneously for one of the most anticipated media launches in history.
What Others Missed
This wasn't a content management problem — it was an end-to-end production system problem spanning WIP, channel distribution, and digital packaging.
What I Did
Designed and deployed the complete production system from scratch — work-in-progress through channel distribution through digital packaging — built to handle the scale and speed Disney required.
The Result
Disney+ launched on time with content available across all target platforms simultaneously.
The Problem
A major healthcare organization had AI enthusiasm but fractured adoption — inconsistent brand voice, training fatigue, and stalled pilots across every team.
What Others Missed
People weren't resisting AI — they were lost in it. The problem wasn't technology, it was clarity.
What I Did
Conducted discovery sessions across every level — executives, managers, end users. Built a custom AI maturity model, ran a technology gap analysis, designed a phased implementation roadmap, and created an adoption framework addressing psychological barriers alongside operational ones.
The Result
Stalled pilots moved forward with defined evaluation criteria. Team members experienced immediate workflow improvements during discovery itself. Leadership gained a cohesive roadmap and shared success metrics for the first time.
The Problem
A large retail enterprise had scattered AI tools across its martech stack with inconsistent adoption and no unified framework.
What Others Missed
The retailer didn't need more tools — it needed a strategy that mapped tools to business needs.
What I Did
Led structured discovery across creative, copy, project management, and brand teams. Conducted an end-to-end martech stack analysis, a custom AI maturity assessment, and a full readiness benchmark. Delivered a tactical AI Playbook mapping specific tools and agents directly to business outcomes.
The Result
Within weeks: design AI pilot launched with potential to dramatically cut design time, AI-powered virtual personas deployed for audience targeting, and a copywriting tool evaluation initiated to protect brand consistency.
AI & Intelligence
AI Leadership
AI is not a technology problem — it is a change management and value realization problem. The real challenge is not building models but deploying intelligence that holds up inside complex organizations. AI should be an extension of expert judgment, not a replacement for it.
AI Case Studies
The Problem
A major healthcare organization had enthusiasm for AI but fractured adoption. AI-generated content couldn't hold a consistent brand voice. Training fatigue had set in. People weren't resisting AI — they were lost in it.
What I Did
- Led full strategic transformation with discovery sessions across every organizational level — executives, managers, and end users inside the workflows
- Built a custom AI maturity model
- Ran a technology gap analysis
- Designed a phased implementation roadmap
- Created an adoption framework addressing psychological barriers alongside operational ones
The Result
- Stalled pilots moved forward with defined evaluation criteria
- Team members experienced immediate workflow improvements during discovery itself
- Leadership gained a cohesive roadmap and shared success metrics for the first time — enabling confident, coordinated AI investment
The Problem
A large retail enterprise had scattered AI tools, inconsistent adoption across departments, and no unified framework for what to do next.
What I Did
- Led structured discovery with stakeholders across creative, copy, project management, and brand
- Conducted end-to-end martech stack analysis
- Developed custom AI maturity assessment and full readiness benchmark
- Delivered a tactical AI Playbook mapping specific tools and agents directly to business needs
The Result
- Design AI pilot launched with potential to dramatically cut design time
- AI-powered virtual personas deployed for audience targeting
- Copywriting tool evaluation initiated to protect brand consistency
When Adobe needed to bring artificial intelligence into its Enterprise Manager platform, Steve was in the room. His expertise shaped what became Sensei — Adobe's first AI and machine learning solution. He then built the sales training that brought it to market.
Expertise
Industry Depth
Pharma & Life Sciences
Bayer · Biogen · Medtronic · Novartis · Merck · Cencora
From the first modular content system on Aprimo to Veeva's first modular content tool — the compliance infrastructure life sciences now runs on.
Regulatory complexity, compliance-sensitive technology, modular content for regulated environments. Built one of the first modular content systems in all of pharma on the Aprimo platform. Created Veeva's first modular content tool — the platform the entire life sciences industry now uses for compliant, reusable content. Deep understanding of FDA regulatory review processes, audit-ready content models, and the intersection of technology and compliance. Maps directly to BRG's healthcare AI and compliance practice.
Entertainment & Media
Disney+ · NBC Peacock · Warner Bros. · Sky TV
Built the production system that launched Disney+, designed NBC Peacock's quality control, and created the first in-home purchase experience via Sky TV.
Built the content engine that launched Disney+ — one of the most anticipated media events in history. Designed NBC Peacock's quality control and omnichannel distribution system. Created the first in-home purchase experience through Sky TV set-top boxes in the UK. High-speed, high-stakes, IP-sensitive environments where failure is public and immediate.
Finance & Financial Services
Barclaycard · Wells Fargo · Platinum Equity · Fisher Investments · Securian Financial · New York Life
Created the first user-submitted image on a credit card, and delivered AI training to 500+ professionals across banking, investment management, and private equity.
Created the first user-submitted image experience on a credit card at Barclaycard. Delivered AI training bootcamps for 500+ marketing and brand professionals at a Fortune 500 financial institution. Experience spans retail banking, investment management, insurance, and private equity.
The Trust Wall
Client Roster
Entertainment & Media
Pharma & Life Sciences
Consumer & Retail
Finance & Financial Services
Technology
Nonprofit & Government
Contact
If you are looking for someone who can sit across from your most complex client challenge, understand it fully, and build the team and roadmap to solve it — let's talk.